This article appeared in the Spring 2010 issue of JWI’s Jewish Woman magazine, which by the way, is an excellent publication for contemporary Jewish women.
Imagine this scenario: It’s two hours before Passover begins and 30 guests are coming for Seder, yet you realize you have only a few Haggadahs on hand, most of which are falling apart or aren’t a good fit for the diverse crowd you’re expecting. Don’t wring your hands or abandon the apples you’re chopping for charoset to rush out to Barnes & Noble. Go to www.30minuteseder.com and, for $16.95 and a few minutes of your time, download the 30 Minute Seder™ and print as many copies as you need.
“In the months before Passover, most of our sales are for the full-color booklet format, available online and in bookstores, which sells for $5.95. But when it gets closer to Passover, the sales shift to the downloaded version,” says former educator Bob Kopman of Scottsdale, Ariz., who developed the 30 Minute Seder. “By the day before Passover, we get a download ‘order a minute.”
So what is the 30 Minute Seder? Kopman says he got tired of slogging through lengthy Seders where the children fidgeted and guests kept asking, “When do we eat?” So four years ago, he decided to write a meaningful Haggadah that would combine brevity with tradition. Rabbi Bonnie Koppell, spiritual leader of Temple Chai in Phoenix and the first female rabbi to serve as a chaplain in the U.S. military, reviewed and edited the text. Kopman’s business partner, a graphic artist, provided colorful illustrations.
The Haggadah includes the essential prayers in English and Hebrew with transliteration and concise, compelling text for all the key elements. Favorite Seder songs are also included, with more available on the website. Because many Seders peter out after the meal, the 30 Minute Seder is designed to end before dinner begins; an innovation that many families will applaud. Also, Gender-neutral language is used throughout.
More than 100,000 copies have been sold, and the Seder has been used with Reform, Reconstructionist, Conservative and interfaith audiences. Large-print and Braille editions are available, and members of the armed forces can download the Seder for free. 30 Minute Seder also offers items designed to engage children, including Seder table place cards and Passover place mats that the kids can color.
Visit www.30minuteSeder.com to learn more.